Player analytics are broken. You’re stuck with measuring what your players do while placing bets on why they do what they do. The why is what truly matters. Understanding your user’s more intimately allows you to create experiences which optimize for healthy long-term engagement that drives LTV. Your user’s best interest is your best interest.
What 12 traits can do for you.
400%
Average ROI
Product design that leverages quantitative research-based personas provide a return 4x greater than products that don’t
– Forrester
50%
More Retention
50% of customer retention is driven by experience which can be improved by 200% contrary to product improvements (10-20%)
– Lippincott
78%
Faster to Market
Adobe decreased the time it takes to get content to market by 78% through focusing on research-based customer profiles
– SiriusDecisions
171%
More Revenue
Revenue attributed to marketing increased by 171% with a 72% decrease in customer conversion time
– Thomas Reuters
400%
Average ROI
Product design that leverages quantitative research-based personas provide a return 4x greater than products that don’t
– Forrester
78%
Faster to Market
Adobe decreased the time it takes to get content to market by 78% through focusing on research-based personas
– SiriusDecisions
50%
More Retention
50% of customer retention is driven by experience which can be improved by 200% contrary to product improvements (10-20%)
– Lippincott
175%
More Revenue
Revenue attributed to marekting increased by 171% with a 72% decrease in customer conversion time
– Thomas Reuters
See what 12traits can do for you.
Know your players much
better in 5 simple steps
Your players are more than taps,
clicks, and the letters A/B
Our data and insights let you engage with your players as humans. By understanding their needs and motivations, you can provide them with highly engaging user experiences and apply our insights across a range of use cases
User Acquisition
Find and introduce the players to your game who you know will love your experience instead of wasting money optimizing a shotgun approach without knowing who will stay.
User Retention
Make the first interaction with your product delightful so your users will be excited to come back- time after time.
User Enagement
Add entirely new features and optimize existing ones to serve the unmet needs of your users and give you durable advantage over your competition.
Soft Launch Targeting
Precisely understand and target audiences during soft launch that actually end up being your players post-launch. Iterate faster, find who loves your game earlier, spend less on dev cycles and get your product to market faster.
Sustainable Monetization
Don’t go chasing waterfalls whales, burn out new cohorts, or depend on herding the masses to drive revenue. Create sustainable economic systems that are good for your business and healthy for your humans (players) too.
Portfolio Strategy
Develop entirely new games and reach untapped audiences within your current portfolio by serving unmet needs and underserved players previously left in the dark.
