Let’s face it.

Player analytics are broken. You’re stuck with measuring what your players do while placing bets on why they do what they do. The why is what truly matters. Understanding your user’s more intimately allows you to create experiences which optimize for healthy long-term engagement that drives LTV. Your user’s best interest is your best interest.

What 12 traits can do for you.

400%

More Retention

Product design that leverages quantitative research-based personas provide a return 4x greater than products that don’t

– Forrester

50%

Average ROI

50% of customer retention is driven by experience which can be improved by 200% contrary to product improvements (10-20%)

– Lippincott

78%

Faster to Market

Adobe decreased the time it takes to get content to market by 78% through focusing on research-based customer profiles

– SiriusDecisions

171%

More Revenue

Revenue attributed to marketing increased by 171% with a 72% decrease in customer conversion time

– Thomas Reuters

400%

More Retention

Product design that leverages quantitative research-based personas provide a return 4x greater than products that don’t

– Forrester

78%

Faster to Market

Adobe decreased the time it takes to get content to market by 78% through focusing on research-based personas

– SiriusDecisions

50%

Average ROI

50% of customer retention is driven by experience which can be improved by 200% contrary to product improvements (10-20%)

– Lippincott

175%

More Revenue

Revenue attributed to marekting increased by 171% with a 72% decrease in customer conversion time

– Thomas Reuters

See what 12traits can do for you.

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Know your players much
better in 5 simple steps

Your players are more than taps,

clicks, and the letters A/B

Our data and insights let you engage with your players as humans. By understanding their needs and motivations, you can provide them with highly engaging user experiences and apply our insights across a range of use cases

User Acquisition

Find and introduce the players to your game who you know will love your experience instead of wasting money optimizing a shotgun approach without knowing who will stay.

User Retention

Make the first interaction with your product delightful so your users will be excited to come back- time after time.

User Enagement

Add entirely new features and optimize existing ones to serve the unmet needs of your users and give you durable advantage over your competition.

Soft Launch Targeting

Precisely understand and target audiences during soft launch that actually end up being your players post-launch. Iterate faster, find who loves your game earlier, spend less on dev cycles and get your product to market faster.

Sustainable Monetization

Don’t go chasing waterfalls whales, burn out new cohorts, or depend on herding the masses to drive revenue. Create sustainable economic systems that are good for your business and healthy for your humans (players) too.

Portfolio Strategy

Develop entirely new games and reach untapped audiences within your current portfolio by serving unmet needs and underserved players previously left in the dark.


Interested in seeing what’s below the surface, have some feedback, or just want to say hi?


We’re all ears.